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The Retail Doctor's Blog

Attract, Close & Delight Your Customers

How To Avoid 5 Sins of a Startup Retail or Franchise Business

Bob Phibbs

I had come to Charlotte to help a business owner considering expansion.

We drove around and she showed me a location down a side street, on the back side of a grocery store with limited visibility.

She told me she expected to be doing $3000-4000 per day. "Why is that?" I asked. She replied, "Because the competitor across the way has a line out the door day and night.

That's startup business Sin#1 - Unrealistic expectations. You're not your competitor.

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Topics: Franchise, Retail, startup

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