March 15, 2016
I had come to Charlotte to help a business owner considering expansion.
We drove around and she showed me a location down a side street, on the back side of a grocery store with limited visibility.
She told me she expected to be doing $3000-4000 per day. "Why is that?" I asked. She replied, "Because the competitor across the way has a line out the door day and night.
That's startup business Sin#1 - Unrealistic expectations. You're not your competitor.