Defensive selling is a sales approach typically driven by a sales associate's anxiety and the assumption that a customer...
Read The ArticleWhen was the last time you had a negative customer service experience? Do you remember? Of course, you do! And how many ...
Read The ArticleThe selling problem for most retail salespeople isn’t the merchandise. It’s noticing. It’s listening. It’s understanding...
Read The ArticleLies customers tell. They're rarely talked about. Maybe some shoppers feel salespeople can’t be trusted. But retailers a...
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