Recent Articles
Personality

Retail Consultant Tip - Words That Sell To Different Personalities

When I was selling cowboy clothes at South Coast Plaza the (then) world’s highest-grossing mall per square foot, I noticed an employee trying to sell...
conversion rate training

How To Improve Your Store's Conversion Rate Training

Retailers have tried everything it seems to get employees to sell more. So many try to hire the natural born salesperson. That doesn’t really work...
personality styles in retail sales

Why Personality Styles Are Crucial To Making More Retail Sales

Personality styles can make or break your retail sales training... Imagine you were just plopped into a car parked on the side of a road, you don’t...

Do You Have The Personality For Business?

When I was writing my book, The Retail Doctor's Guide to Growing Your Business (Wiley & Sons), I wanted to show how many of the decisions business...

Retail Sales Training: Adjusting Your Driver Personality Style

The Driver personality style is all about power and ego. External validation by applause, commission checks, status or atta-boys drives them to...

24 Do's And Don'ts Of Customer Service By Personality Style

Personality styles have fascinated salespeople since the Greeks first identified them as the Four Temperaments. That’s because personality styles...

The 5 Shifts Brick-and-Mortar Retailers Are Making to Generate Up to 20% Higher Profits Every Month

Are you a hungry brick-and-mortar store owner who’s ready for a fresh, people-obsessed strategy? This training is for you if you want to grow your business using a powerful customer experience formula proven to make your cash register chirp.

I'm ready to win