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The Retail Doctor's Blog

Attract, Close & Delight Your Customers

Retailers: Looking To Add Locations? 5 Lessons From Target Closings

Bob Phibbs

When I was Chief Marketing Officer for the 135 It’s A Grind Coffeehouses, we opened franchise locations 3000 miles from our home office.

Where competitors like Starbucks and Dunkin’ Donuts were opening clusters of stores to dominate a market, we might only have one.

When they were the first one in a new area, there were no economies of scale - no shared distribution, no marketing overlap, and worst of all, no brand recognition.

Big boxes can also struggle with opening new markets too...

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Topics: Retail, location, retail expansion

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