Posts about GAP

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If You’re Always Running a Sale, You’re Always Losing Margin

From independent boutiques to national chains, many retailers lean heavily on coupons, sales, and markdowns to drive tra...

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Levi’s vs Gap: A Tale of Two Titans and Retail Branding

Branding is so important when it comes to retail. What has changed over the past few years, and what are smart retail br...

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