Topic: Retail Sales

Retail Sales Training About Assumptions Of Customers

By Bob Phibbs

retail sales training assumptions


Are you concerned you’re not making as many sales in your store as you once did?

Are you attracting customers who tell you, “What a beautiful store you have"? as they walk out the door empty-handed?

A lot of times the assumptions we make about customers could easily be killing your retail sales.

We’ve all done it.

A guy comes in dressed in a three-piece suit, or a woman arrives in an expensive dress or she's got a beautiful necklace on maybe she has rock on her finger that could sink a boat - it doesn't matter. You’ve judged them.

How about the high school girl that walks in looking kinda dorky? How about the construction worker still in uniform with dirty boots? Did you also made a judgment about them?

You bet you did!

The problem is that a lot under assumptions we make are wrong.

Watch the video above to learn a fun game you can do with your crew to challenge the assumptions they – and we all make about strangers.

Once you deal with the assumptions employees are making about your customer, they can really be a human being greeting another human.

From that, you can increase your retail sales.

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The 5 Shifts Brick-and-Mortar Retailers Are Making to Generate Up to 20% Higher Profits Every Month

Are you a hungry brick-and-mortar store owner who’s ready for a fresh, people-obsessed strategy? This training is for you if you want to grow your business using a powerful customer experience formula proven to make your cash register chirp.

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