When you started your retail business, you probably did everything. You answered the phone, took orders, greeted customers, worked the register, ordered new product, and if your business offered delivery, you used your own car.
As your business grew, you hired employees and subsequently trained them to do the jobs that you knew inside and out.
As your company continued to expand, you began to move farther away from the customer and had to delegate tasks; one of those being retail sales training.
You might have spent hours writing a sales training manual to ensure that your knowledge and wisdom would flow directly to your new employees.
Then what happened?
You visited one of your retail stores and the things you saw were upsetting.
Customer service was lacking, there were long check-out lines, and customers just seemed frustrated and unhappy. Or maybe you checked your reports and noticed the average ticket or units per ticket (UPT) are off.
Somehow, your system of retail training has failed.
How to Fix It
Online training systems are now available that can take the place of classroom-style sessions or catch-as-catch-can shadowing someone. Your employees can simply sit at a computer, sign in, and complete a training module from 3-5 minutes. The new systems are so sophisticated that they can accomplish an amazing number of training tasks:
Video. Retail sales training used to include obligatory and boring manuals no one read or PowerPoint presentations someone would read off of, but new virtual online systems include actionable and impactful videos that keep the short attention span of employees.
Short. Tightly focused lessons makes for less time off the sales floor. Let's face it, your employees work on their feet and sitting down for a long stretch makes them sleepy. With a virtual online retail sales training system, it's unlikely that your employees are going to fall asleep at the computer because the lessons are short.
Engaging. The best virtual systems are interactive and ask questions throughout the courseware so learners stay engaged, not just watch a video.
Concentrated. With online training, retail sales training can be delivered quickly and efficiently, and since the teaching is one-on-one, there are no annoying interruptions.
Multi-lingual. While foreign languages can be a barrier in traditional training, the best online sales training has the ability to train any employee through closed captioning.
Comprehensive. Train the trainer modules give managers the tools they need to reinforce the training of your staff. That's because it's not important learners complete the task but they do what they are shown.
Always On. Training can be done anywhere --24/7, 365 days per year. Employees can train in your stores, at their homes, or even at a Starbucks.
Self-paced. Everyone can train at their own pace. Employees can take all the time they need, and everyone receives the exact same information.
Proof. Certified training modules provide everyone in management with easy-to-understand scorecards that track the training progress of each team and every employee.
What They'll Learn
In SalesRX.com, my virtual online retail sales training program, your employees will learn how to approach, engage and sell the customer, and they'll learn how to be more human in an increasingly inhuman world.
They'll understand that every stage of a sale is critically important, and they'll learn to feel comfortable as they move through the sales process. Your staff will learn that they can upsell, and meet your customers’ needs at the same time. Most of all, your employees will learn the training as life skills - how building rapport and selecting your attitude are skills to develop to have a good life.
If you've worked hard to create a superior retail environment already, then managing your customer's experience is your goal.
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