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    What’s the Difference Between Training How To Sell and Just Telling?

    We've got to get out of this idea that training is, I go into your store and I show your managers and the sales process for what to do and then they're going to just do it. That doesn't happen.

    That's just called exposure .

    That's like, "Here, let me show you a movie. Now, go and make a movie." Showing or just exposing employees to learning how to build rapport and sell isn't training. Without practice, the learner can understand what is taught but not use it because they haven't altered their behavior.

    We've got to get out of this idea that training is a one and done. Training has to be done until the learner is proficient.

    Checkout My Retail Sales Training Online Primer

    We also have to stop looking at taking training courses is something that is bad.

    Training is something that's good because if you get trained well enough, you forget the training. You don't have to think about the sales strategies twice.

    I'm a Yankees fan. I've been watching the Yankees games lately. And you look at the amazing speed and quick reflexes they have because it's been trained over and over again. They don't have time to think, "What do I do? Pick up the ball? See if someone else gets it? Where do I go?" They know it instinctively. Their body knows it.

    I think that's how you expect your employees to perform but because you've only exposed them to a sales process in a handout or you came up with some acronym to represent your retail sales strategies, you think your job is done.

    Instead of doing the hard work training encompasses, you just expose them to content. Your learners haven't experienced success through teachable moments in role-play or practiced how to create a customer experience that is engaging using the tools you get from a complete program on training how to sell.

    You should certainly checkout my but just taking the lessons isn't enough. Then you're going to have to practice it. You're going to role play it safely, out of the way of other people, so they get quick wins and they feel more confident.

    And then you're going to go through and you're going to hold them accountable.

    See also, What Makes a Good Retail Sales Training Program?

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