What do we say to people who say our prices are too high?
Q: What do we say to people who say our prices are too high? I'm a dog grooming service.
A. Look, people love to complain, I get that. But say that your dog groomers are certified and you're going to come at your customer's convenience, not someone else's, and maybe you could even video their dog while you're grooming them. You probably didn't explain all your benefits before you quoted the price- that's on you.
Once you have a sales process that gives the shopper everything they will get, then quote your price. If you get push back you can say something like, "We made a decision a long time ago. We were going to be quality over price. I hope you can support that."
That's kind of it, and then you continue and say, 'So when can we book your appointment because I know you want the best for your pet?'
Don't get so caught up when you hear this and think yes, I'm too expensive. You first have to believe you are providing the best in the business and then glance it off. Yes, you can say, "Yes, we do cost more than others but have you ever paid too little for good quality? Probably not."
I just don't want to get into a back and forth trying to justify your price. If anything...
I say raise your prices, for God's sake. I don't want to be that close to the next guy because at the end of the day, the expectations you set is going to be much better than dumbing down and cutting your prices.
That's what's wrong with most retailers.
And in the end remember, SW, SW, SW, N. Some will, some won't, so what, next!