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    Franchising

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    If You Wanted to Start a Franchise, Where Would You Start?

    "Franchising good, bad, or indifferent. If you want to start, where's the best place?"

    A: Well. I took a startup from startup to 135 locations across the United States, and I can tell you franchising is not for the weak of heart. You had better have a great system that anybody can duplicate.

    And the way you find that out is to have one or two stores, and then have someone who is not a relative try to put one of those stores together on their own.

    Once you have a system, you have something worth selling.

    But I can tell you, I've spoken to people who have been franchisors, and they didn't have a system.

    They had franchisees saying, "You need to give me more, give me more, give me more," when in reality, all they did was they decided to franchise it because they get a check from someone.

    But once they sign a contract you're married to them. Put the procedures in place for what your brand should deliver.

    And who you allow to represent that brand all have to be in place. Franchising is a way for a new business owner to cut down their learning curve but it still requires just as much work as an independent business. It's like buying a Ferrari, you still have to put your own gas into it and drive it - it won't take care of itself.

    And get a lawyer because it's a lot of legalities, if things don't work out for you.

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    If You Wanted to Start a Franchise, Where Would You Start?