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    Hope For Retail: Macy's


    Hi, it's Bob Phibbs, the Retail Doc. Thanks for joining me. I purchased plates from Macy's as well as that brown leather couch, which I absolutely love. It took an awful lot of time before I actually settled on that one. And I want to speak to all of those Macy's employees out there as part of my Hope For Retail project.

    Look, I get it. It's a tough time. People are giving all kinds of bad advice that no one will ever shop. No one will ever do anything again, there's no Santa Claus, life sucks. And I'm here to tell you that the more we give in to that, the more hopeless we'll feel. And I need you to rally because last year Macy's did $25 billion in sales, and that means there's a lot of us out there that are waiting for you to reopen, waiting to be able to see what you're going to do to wow us.


    And even if stores do close and other things happen, you have to remember we are loyal to you. We are looking forward to seeing you again. And I need you to find the hope so that when we come in there to celebrate a graduation, to celebrate an anniversary, because we lost 20 pounds, you name it, that you meet us with hope, and we come together and actually do a better job than we ever have, because at the end of the day, in hope
    I am fearless, and so I appreciate you today Macy's. I'll be thinking about you today while I'm probably having a sandwich on my plate, but more importantly, just remember that we are out there. We are looking forward to your return and go for it. Now is the time we need you to hope. In that case. I'll see you tomorrow when I'll pick up another brand.


    You can do this too. Just find a brand you like, you have a connection with. Use the hashtag Hope for Retail and let's build something other than doom and gloom is here to stay. I'm Bob Phibbs, the Retail Doc. Thanks for joining me today. Bye.

    You can hear and read all of my customer stories in my Hope For Retail project below:

    * Retail Is Not Dead – Sharing True Stories of Hope For Retail Stores


    Customer Story Neiman Marcus
    • Customer Story Hugo Boss
    • Customer Story JC Penney
    • Customer Story Ted Baker
    • Customer Story Nordstrom
    • Customer Story Allen Edmonds
    • Customer Story Williams-Sonoma
    • Customer Story Armani
    • Customer Story Harry Rosen
    • Customer Story Pottery Barn
    • Customer Story Saks
    • Customer Story Martin Lawrence Galleries
    • Customer Story Wilkes Bashford
    • Customer Story Ralph Lauren
    • Customer Story Robert Graham
    • Customer Story Levi's
    • Customer Story Pedego
    • Customer Story Garden Centers
    • Customer Story Lutron

     

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