The Retail Doctor's Blog

Many retail brand managers, store owners, and managers are shaking their heads in frustration trying to figure out what they are missing to be able to increase sales.

Have you ever gone to visit one of your favorite retailers only to discover an empty store with a For Lease sign posted in the window?  

I’ve read many interviews of store owners on their last days who often blame their store closing on the economy and online competition.  But, what’s really happened in most instances is the owner and their managers made bad choices about crucial items; some even before they opened.

He’s a natural born salesman.

When I hear that phrase, it is often being used as a dig. 

It implies being a good salesperson is something you are born with, like being left-handed, or double-jointed or being gay.

It implies you either have it or you don’t. 

That selling is a talent.

It’s something you don’t have to work at.

Nothing could be further from the truth.