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The Retail Doctor's Blog


Attract, Close & Delight Your Customers

11 Benefits of Mystery Shops For Retailers

Bob Phibbs

Have you heard of the runaway success of the burger franchise Five Guys?

What's one of the big reasons Five Guys is wildly successful? They send mystery shoppers out twice a week to all locations. The brothers who run the operation also constantly visit the restaurants.

Five Guys knows you need to inspect what you expect.

High standards each and every day ensure the right employees do the right things.

Training new retail employees to 100% and then making them work for managers who don't run the shifts up to high standards is spinning your company’s wheels and lowering the brand perception in customers’ eyes.

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Topics: Management, Retail Sales Training, Employee Management, mystery shops

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