Every business starts with an idea, a passion, and then a name. The name must draw wary customers in and establish the c...
Read The ArticleWhat is a personal brand? A brand stands for something. Think Coke, not cola. Q-Tip, not cotton swab. A brand tells you ...
Read The ArticleJames Rhee is an impact entrepreneur, author, investor, lecturer, founder and president of FirePine Group, and former ch...
Read The ArticleMartin Lindstrom is the world's leader in branding and marketing. Having started when he was a child presenting a market...
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