You want fries with that? is probably the most derided add-on question ever asked.
And at that time, the most valuable.
Just by training their employees to ask everyone the same question, McDonalds increased their sales dramatically.
Authors Jeffrey Stamp and Doug Hall revealedin their book, Meaningful Marketing, that “volume per purchase is 3.4 times more important than frequency of purchase in explaining the total amount that a customer purchases each year.”
In other words, get more from the customers you have before you try to get them to come back more often or try to get new ones.
Using suggestive selling is a great way to increase you per-ticket sales and generate more revenue for your retail store.