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The Retail Doctor's Blog


Attract, Close & Delight Your Customers

Selling Techniques In Retail – 5 Reasons Why Your Employees Can’t Learn

Bob Phibbs

Shortly after moving into my new home, I realized one tree in the yard needed trimming. There was an owner’s manual on the shelf next to the chainsaw, but I ignored it. How hard could it be?

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Topics: Retail Sales Training, selling techniques in retail

Five Retail Sales Training Tips From Selling Shoes

Bob Phibbs

My retail sales training began at the feet of others.

Just like Kevin Spacey, who worked in the San Fernando valley a few miles away, I put myself through college in the seventies as a men's shoe salesman. Mine was run by a manager whose simple motto was, "Sell shoes."

There were five of us on the floor at any time which was a lot for a 700 sq ft shop. We were all commissioned working against an hourly wage (also referred to as our "draw.") Because of this, we had an ups system, much like in baseball. It worked like this...

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Topics: Retail Sales Training, selling techniques in retail

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