From independent boutiques to national chains, many retailers lean heavily on coupons, sales, and markdowns to drive tra...
Updated October 3, 2024 I walked into a store in California last year, and what seemed like thousands of mason jar candl...
Defensive selling is a sales approach typically driven by a sales associate's anxiety and the assumption that a customer...
One of the most basic elements of any retail sales training program is covering the features and benefits of the product...