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The Retail Doctor's Blog


Attract, Close & Delight Your Customers

How To Increase Units Per Transaction (UPT)

Bob Phibbs

Your success as a retailer depends on increasing your units per transaction (UPT) and conversion rates. The only way to do that is creating customer relationships.

Those customer relationships turn browsers into buyers, and buyers into repeat customers.

You know that, right?

Well as important as they are, many brands entrust their customer relations to a sales staff without any training.

I hope that’s not you…

Your sales force is the first point of contact a customer will have with your business.

It used to be you could hire people with selling skills.

It used to be being a salesperson wasn’t a bad thing.

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Topics: Online Retail Sales Training, Retail Sales Training, Metrics

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