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The Retail Doctor's Blog


Attract, Close & Delight Your Customers

Retailers, What Good Is Big Data If You Don’t Use It To Boost Conversion Rates?

Bob Phibbs

When I was working with a franchise startup, we were seeking a POS system that could grow with us. The winner had multiple reporting capabilities.

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Topics: Merchandising, Retail Sales Training, conversion rate, IBM, Shoppertrak, big data

How Retailers Can Keep Up With Retail Consumer Trends

Bob Phibbs

Trends become opportunities. That’s what I heard when I was an invited guest at IBM’s massive Amplify conference in Tampa a few weeks ago. 

This is the first of a three-part blog with tips all retailers can use to build their marketing and omnichannel sales. 

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Topics: Retail Sales, Marketing, email marketing tips, retail trends, IBM

How Retailers Can Using Analytics To Build HIgher Converting Websites

Bob Phibbs

This is the second of a three-part blog wrapping up my time at IBM's Amplify conference last month with tips all retailers can use to build their marketing and omnichannel sales. 

E-Commerce
In 1937, Sylvan Goldman, owner of the Humpty Dumpty supermarket chain in Oklahoma invented the shopping cart. It took 7 years to get his shoppers to use them.

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Topics: Marketing, webdesign, omnichannel, IBM

How Retailers Can Build E-commerce Without Impacting Store Operations

Bob Phibbs

This is the final part of a three-part blog wrap up of IBM's Amplify conference covering omnichannel retailing, predictive logic on websites and improving customer service throughout retail. 

Analytics

Think of most bad guys in a science fiction movie. Think Percy Jackson, Storm, even Queen Elsa. Many have sought to control the weather because the person who controls the weather is seen as the most able to control the world.

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Topics: Retail Sales, Marketing, omnichannel, IBM, store operations

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