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I know that retail tweets can be snore-inducing. Rather than curse the dark, let's light a candle!

I know that retail tweets can be snore-inducing. Rather than curse the dark, let's light a candle!

Subscribe to my blog with the RSS button at left. I'll deliver helpful, informative content (although a bit longer than 140 characters) into your email box a few times a week. Plus at no additional charge, I'll convert the major retail trends, retail sales training and marketing into English.

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Read My Latest Blog Posts

How To Calculate Return On Investment Of A Retail Sales Training Program

Most businesses see sales training as a cost when it should be seen as an investment. After all, learning is the source of competitive advantage.  And that’s not technical knowledge, it is the...Read more

How To Increase My Retail Sales: Realize It’s Not All About You

This past week I was interviewed for a CNBC story on how CareerCast says working retail is one of the worst jobs you could have. The justification that stood out for me was, “Standing on your feet...Read more

The New Frugality: How to Reach Out to Retail Consumers Who Want to Buy Less

Buying less is a concept that seemed out of style for consumers beginning with the go-go 80’s until about three years ago.   During those thirty years, the size of the average American home...Read more

5 Ways How to Raise Your Retail Sales Associates' Conversion Rate

Brick and mortar retail stores face the daunting challenge of getting their retail associates to convert customers who are lookers into ones who are buyers. Fortunately, the brick and mortar retailer...Read more

How To Effectively Master The Best Retail Sales Skills

Looking for the easy answer for how to develop the best sales skills? Knowing isn’t the problem… Let’s be honest, how many of you hear something, a light bulb goes off, and you immediately use it?...Read more