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I know that retail tweets can be snore-inducing. Rather than curse the dark, let's light a candle!

I know that retail tweets can be snore-inducing. Rather than curse the dark, let's light a candle!

Subscribe to my blog with the RSS button at left. I'll deliver helpful, informative content (although a bit longer than 140 characters) into your email box a few times a week. Plus at no additional charge, I'll convert the major retail trends, retail sales training and marketing into English.

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Read My Latest Blog Posts

Retail Holiday Sales: It's Called Thanksgiving, Not Thanksgetting

The US Thanksgiving holiday will be celebrated this year with retailers opening on Thanksgiving and people leaving their homes to shop instead of sharing their day with loved ones.  Thanksgiving...Read more

Are You Overlooking This Advanced Retail Selling Technique?

One of the most basic elements of any retail sales training program is covering product features and benefits. The feature is a fact you can’t dispute; the benefit is what the customer gets from that...Read more

Why Retailers Should Display Christmas Merchandise Before Halloween

It's that time of the year ... Time for the leaves to change... Corn mazes to sprout up... Pumpkin spice latte... and the perennial favorite of writers everywhere... "I can't believe they...Read more

7 Retail Headlines To Scare You About This Holiday Season

Retail is predictable in many ways. The same predictable, negative retail holiday sales stories pop up about bricks and mortar retailers every year. I’ve studied these stories each year and there is...Read more

Sales Training: How to Get Started and What to Expect

Imagine being in an airplane and overhearing a voice from the cockpit saying, “Just keep the nose in the air and if the warning lights don’t go off, call me.” You, as a flight attendant, might begin...Read more