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I know that retail tweets can be snore-inducing. Rather than curse the dark, let's light a candle!

I know that retail tweets can be snore-inducing. Rather than curse the dark, let's light a candle!

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Read My Latest Blog Posts

Retailers, Use These 39 Spring Cleaning Tips For Your Business

One of my favorite stories as a kid was the Sorcerer’s Apprentice.  Whether you saw it in Disney’s Fantasia or read the old German poem, the plot is the same. An old sorcerer departs his...Read more

Considering Retail Sales Training Courses? Here Are The Essentials

I had a shocking call with the North American CEO of a luxury brand a few weeks ago.  They had a bad fourth quarter and were having a manager meeting. I was shocked because I learned they didn’t...Read more

Are Your Employees Confused About The Role They Play In Your Retail Store?

I recently purchased a new sport coat from Nordstrom in Chicago.   It was like a scene in a movie… I told Wade, the salesman, that I had had to buy a sport coat in Indianapolis a few weeks ago...Read more

How Engaging Is Your Store's Customer Experience? Take This Quiz

A lot is being written about customer engagement in retail. How retailers are trying to engage shoppers to their bricks and mortar locations by making the store more like an online experience. And...Read more

How Selling With Storytelling Will Increase Your Retail Sales

Stories help us quickly become engaged.   In retail sales, that is especially important because people are loyal to people, not products. The purpose of storytelling is to engage emotion and...Read more