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I know that retail tweets can be snore-inducing. Rather than curse the dark, let's light a candle!

I know that retail tweets can be snore-inducing. Rather than curse the dark, let's light a candle!

Subscribe to my blog with the RSS button at left. I'll deliver helpful, informative content (although a bit longer than 140 characters) into your email box a few times a week. Plus at no additional charge, I'll convert the major retail trends, retail sales training and marketing into English.

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Read My Latest Blog Posts

How to Conquer Your Selling Fears

I was talking to a pool builder about a client who had put in a new pool. His client lived in a very expensive neighborhood, drove a Bentley; you get the picture. A few months later the client’s...Read more

[Infographic] 7 Questions That Must Get a “Yes” to Close More Retail Sales

If you work in retail sales, you have to care more about the customer than you care about yourself. Yes, you might be getting a commission, a bonus, or a paycheck out of a sale – otherwise you...Read more

5 Critical Skills How To Coach Retail Salespeople

The opportunities for coaching retail employees are huge and exemplified in this brief story... A friend of mine loves the way Lucky Jeans fit. She’s worn them for awhile and knows what works for her...Read more

How To Reduce Retail Employee Turnover

For CEOs and hiring managers, retail employee turnover can quickly turn into a black hole that devours profits. No matter the number of shops you oversee, losing employees isn’t just an...Read more

Attracting Customers To Experience The Store Is Only Half Of Retail Success

I used to be the Chief Marketing Officer of a coffee franchise.   My office provided all kinds of marketing support for new stores, a complete promotions kit – even a costume character. We knew...Read more