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I know that retail tweets can be snore-inducing. Rather than curse the dark, let's light a candle!

I know that retail tweets can be snore-inducing. Rather than curse the dark, let's light a candle!

Subscribe to my blog with the RSS button at left. I'll deliver helpful, informative content (although a bit longer than 140 characters) into your email box a few times a week. Plus at no additional charge, I'll convert the major retail trends, retail sales training and marketing into English.

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Read My Latest Blog Posts

How To Deal With The Retail Holiday Headlines Designed To Scare You

Retail is predictable in many ways. The same predictable, negative, retail holiday sales stories pop up about bricks and mortar retailers every year. I’ve studied these stories each year and there is...Read more

Are Your Retail Sales Techniques Killing Conversion Rates By Making Customers Wary?

My client in Houston had ordered a town car to bring me to their office; a nice luxury perk. As he navigated the freeways, the driver quickly changed lanes as he cut in and out of...Read more

Logic Is Sinking Your Retail Sales. Here’s How To Counter It.

I was interviewed this past week, and the host went on and on about how wonderful he thought the Apple store experience was. He held Apple up as his holy grail of how to sell. Really? I asked....Read more

Bed Bath and Beyond’s Coupon Marketing Problems Are Yours Too Retailers

Coupons so hot you can buy them on Ebay... 20% off coupons that don’t ever expire according to BuzzFeed. A coupon culture so out of control, users teach others how to game the system, “If they don’t...Read more

How Retailers and Restaurateurs Can Use AMEX Small Business Saturday 2015 Marketing To #ShopLocal

Looking for a strong way to promote your business and how to attract customers? Are you an AMEX cardmember looking for what’s different this year? Read on... Now in it’s fifth year, American Express’...Read more