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I know that retail tweets can be snore-inducing. Rather than curse the dark, let's light a candle!

I know that retail tweets can be snore-inducing. Rather than curse the dark, let's light a candle!

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Read My Latest Blog Posts

The 7 Essentials of Exceptional Retail Customer Service

Sometimes customer service should be something quick, cheap, and easy. Consider a mother who might be on a time-crunch but needs to pick up a quart of milk on the way home. For that customer, a...Read more

How To Reach Retail Customers In Spite Of Their Cocoons

Let’s admit it, we are now a society of individual planets. We’ve created our own worlds by letting in just what we want to… Trump smackdown videos...yes Cat videos...no Banksy...yes Candy Crush...no...Read more

How To Engage Retail Customers Begins With A Wow Moment

For retail customers to let down their guard, share their desires, and get over their fears of purchasing, you must get them involved... I was at South Coast Plaza last week and stepped into the...Read more

3 Deadly Traits That Kill Your Efforts To Attract and Keep Customers

Some of the most popular questions people have for me after they join my newsletter are: How do I get more customers in my store? How do I increase my sales?  How can I sell more? I get it....Read more

11 Ways Your Retail Employees Convert Buyers Into Lookers And Sabotage Your Sales

We’ve heard the drumbeat for awhile now, traffic is down in brick and mortar retail stores. The browsing is now done prior, online. So when someone actually walks through your doors having left...Read more