Marketing Smarter Than Your Competition
Using the Internet to attract, hold on to, and grow your market
Marketing has evolved from interrupting customers who have no interest in your products and barraging them with direct mail to being sought out and easily found by those searching for your products. To make more money, you need to get in front of those people looking for your products or services by getting top rankings on search engines and getting a spot in the top three search results.
Unless you understand the secrets to Tier 1 marketing with your website or blog, your efforts on Tier 2 marketing with Facebook, Twitter, YouTube and the rest will be worthless.
Why? Because customers who are actively searching are your first priority, not someone somewhere across the world who is “following you.” Get Tier 1 marketing right though and you can hold on to your market and grow it.
In this session, you will learn how to:
- Use the Internet to get noticed by prospects and customers
- Avoid the three most common errors on a website
- Identify the type of personality that’s most likely to get caught up in Facebook and why that is bad
- Decide whether building a group of followers is the best thing for you
- Use video with real-world examples to change the way your customers shop
- Use your blog to get customers to your store
- Pull local customers to you using a free site that can be set up in minutes
- Prevent common mistakes of small businesses on Twitter
- Identify which social media sites are right for your business and why
- Attract customers to your website and your store
- And more…
The old way that marketing was conducted was to interrupt customers while they were pursuing other interests; think TV commercials in the middle of your favorite program, magazine ads in the middle of a celebrity profile, newspaper ads making you turn back and forth between pages. You had to put up with them if you wanted to read the article or see the show.
Interruption marketing is the past; the future of marketing is participation. This presentation helps you monitor your brand, engage your customers and create direct links to what your local customers are searching for.
If I had a nickel for every time you were mentioned from the stage (“… it’s like Bob said yesterday.”), I’d be a rich man. You were easily the most-quoted speaker at the show.
James Bickers, Retail Customer Experience Executive Summit
Bob presented two outstanding sessions at our recent market. Member attendance at both was overwhelming, and their comments on Bob’s presentations are among the most positive we have ever seen. Bob understands retail and small business. He gave our members practical advice on customer engagement and store display techniques that they can take back to their operations to drive an immediate positive impact.
Bob Taylor, President & CEO, Do it Best Corp.
