Download The Retail Generation Gap—Why Premium Brands Are Stuck

Fix the engagement gap between generations to avoid a race to the bottom

Several premium brands appear to be stuck in neutral when it comes to bridging the growing generation gap. In The Retail Generation Gap—Why Premium Brands Are Stuck, I talk about the generation gap, why it's causing problems for premium brands, and what we can do to fix it. When you download this whitepaper, you'll discover:

  • How the generation gap is affecting brand purchase behaviour
  • The real difference between the way a baby boomer shops and a millenial
  • The customer experience expectations of each generation
  • And more

Simply fill out the short form on this page and you'll immediately be able to download this guide that you can use to better train your team (and yourself) to create exceptional customer experiences, master cross-generational selling and sell more in-store.


"Working with The Retail Doctor was an extraordinary experience. He quickly grasped my businesses' needs and concerns. Bob had immediate suggestions for improvement for my 8 stores that were easy to implement and cost effective. His focus on customer centric sales experiences has already helped our team learn to connect with our customer on a higher level. Our staff is now earning trust and thus increasing sales. I look forward to ongoing work with Bob as we strive to double our retail footprint. I believe The Retail Doctor has the knowledge and experience to help us achieve that long term goal."

Deanna Renda

Founder, Naples Soap Company