Download Bricks And Mortar Retailing At Risk In The Digital Age: From Silicon Valley To Main Street
A Manifesto By Bob Phibbs, The Retail Doctor
Many retailers are looking at how technology can replace the human element in retailing. While this might be great news to the bean counters who run the organization, it is turning shoppers off more and more.
What you'll learn in the Manifesto:
- Why common "solutions" to lower foot traffic often fall short
- How a more human shopping experience can win over online shoppers
- What the real problem is with technology
- How to reinvigorate your retail employees and boost in-store sales
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Working with The Retail Doctor was an extraordinary experience. He quickly grasped my businesses' needs and concerns. Bob had immediate suggestions for improvement for my 8 stores that were easy to implement and cost effective. His focus on customer centric sales experiences has already helped our team learn to connect with our customer on a higher level. Our staff is now earning trust and thus increasing sales. I look forward to ongoing work with Bob as we strive to double our retail footprint. I believe The Retail Doctor has the knowledge and experience to help us achieve that long term goal.