The Retail Doctor Podcast

Retail's Secret? Greeting Cards

Written by Bob Phibbs, the Retail Doctor | Aug 7, 2025 3:41:40 PM

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💡 What You’ll Learn:

  • Why physical cards outperform digital in both open rates and emotional engagement
  • How one retailer saw a 38:1 ROI
  • What defines a true “Hallmark moment” in marketing
  • The difference between personalization and just plugging in data
  • Why emotional resonance is now a business advantage
  • The surprising way to wrap an offer so it feels like a gift, not a discount

 

🛍️ Who This Episode Is For:

  • Retail marketers looking for higher ROI campaigns
  • Independent retailers who want a simple way to stand out
  • Customer experience leaders exploring emotion-driven outreach
  • Brand teams struggling to cut through digital noise

 

đź”— Resources & Links:

Try it yourself at HallmarkBusiness.com

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