How Lee Fisher Fishing Supply Broke Sales Records with SalesRX

The Challenge

Lee Fisher Fishing Supply had no formalized training program, resulting in inconsistent selling across its three locations.

The Solution

General Manager Joy Lee brought in SalesRX to standardize training across all stores.

The Results

20% holiday-season growth, with every store breaking its own sales records. Customer base and loyalty both grew alongside it.

See the proof across many of our clients: Does retail sales training actually increase sales?

FAQ

How much did Lee Fisher Fishing Supply grow with SalesRX?
Holiday-season sales grew 20%, and every store set a new sales record.

What was the problem before SalesRX?
No formal training program, so selling was inconsistent across its three locations.

What does Lee Fisher Fishing Supply sell?
Fishing tackle, gear, and expert advice across three Tampa Bay locations.

What is SalesRX+? SalesRX+ is an online retail sales training program from Bob Phibbs, The Retail Doctor. It teaches associates a structured selling process through short lessons, practice, and manager coaching.