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How AGCO Solved Sales Inconsistency Using SalesRX

AGCO Front

Industry

Agricultural Equipment

Challenge

AGCO faced challenges with sales inconsistency across their dealer network, especially with new hires onboarding, conversion rates, and maintaining staff engagement.

Results

AGCO saw a significant improvement in sales performance across their dealer network. New hire onboarding time was reduced, conversion rates increased, and staff engagement improved.

Key Product

SalesRX Classic

35
Location
11B
Annual Revenue
80%
Sales Increase

"The more information you know about how to move a customer from 'I have to think about it' to 'Hell yes I'll take it,' the better you'll do."

Phil Jones

Manager, Brand Marketing North America

"I've never had so many customers comment on how great their in-store experience was and I credit SalesRX for giving my team the confidence and skills to engage customers."

Phil Jones

Manager, Brand Marketing North America

"One dealer $5 million to $9 million. He's loving life."

Phil Jones

Manager, Brand Marketing North America

IMG_2192

About AGCO

AGCO is a multi-location business operating in the agriculture equipment industry, extending to the homeowner and rural lifestyle markets through independent dealers.

The Challenge

AGCO, a leading provider of high-quality agricultural machinery, was grappling with sales inconsistency across its dealer network. The company struggled particularly with onboarding new hires efficiently, improving conversion rates, and keeping staff engaged. These challenges impeded their ability to maximize sales potential and maintain a cohesive sales strategy across multiple locations.

The Solution

AGCO decided to implement SalesRX to address their sales training needs. After exploring various options, they chose SalesRX for its comprehensive and scalable training modules. These modules provided consistent, on-demand sales coaching for every associate, manager, and franchise owner. According to Phil Jones, Manager, Brand Marketing North America at AGCO, 'The more information you know about how to move a customer from I have to think about it to hell yes I'll take it, the better you'll do.' With the help of SalesRX, AGCO was able to standardize their training process, ensuring every team member received the same high-quality instruction.

The Results

Post-implementation, AGCO saw real, sourced results. One AGCO dealer in New York grew from roughly $5 million to $9 million in annual sales, an 80% increase, after SalesRX training paired with a showroom and merchandising overhaul. Company-wide, Phil Jones reports dealer sales have "done close to twice the business" since partnering with SalesRX.

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