The Retail Doctor's FREE Retail Assessment Tool

Where does your store excel and what do you need to fix? Find out where you stand against best practices in retail sales training, marketing, social media & more with The Retail Doctor's Retail Assessment Tool .

This isn't your typical online quiz. It's a comprehensive set of questions that I've designed specifically to help brick-and-mortar owners clearly and easily understand their strengths and challenges. It is not something for individuals.

This questionnaire includes 80 yes/no statements and will take under five minutes to complete. Use your honest opinion—there are no right or wrong answers. For each statement, choose the answer that best describes you or your business.

Note: All questions require you to click either yes or no as your answer to obtain your final result.

By investing your time into this tool you will discover strengths you weren't aware of, and gaps you need to fill, by hiring new personnel or with solid retail sales training. Some things you will just disregard. I get it, you don't need a perfect score to excel in this business.

Answer these questions, and you will:

Uncover your hidden retail strengths, and discover areas in which you could improve.
Get the solid foundation upon which you need to build your thriving retail business.
Receive resources relevant to the areas in which you could improve, tailored just for you.

Sound Good? Let's Go. Simply fill out the form to get started.

First Name *

Last Name *

Company *

Email Address *

Start the Quiz

The Retail Doctor's FREE Retail Assessment Tool

Where does your store excel and what do you need to fix? Find out where you stand against best practices in retail sales training, marketing, social media & more with The Retail Doctor's Retail Assessment Tool .

Sound Good? Let's Go. Simply fill out the form to get started.

Submit to get Your Retail Assessment Results

What do you sell 2025

You are taking money out of the business not putting money into your business.

You know your conversion rate of shoppers to customers.

You know your average units per transaction.

You know your average sale.

You have monthly sales goals.

Your financial records organized and examined monthly.

You are ahead of last year’s sales to-date.

Last year you were ahead of previous year’s sales to-date.

Your financial goals are clearly communicated and updated to each employee on a regular basis.

Your current POS system is able to track every SKU, margin, sell-through rate, and works seamlessly with both your website and physical store.

You are exploring new mobile payment options for your store.

You have a strategic plan for who your customer is and who they are not.

Your voicemail is inviting.

Your website has been updated in the past six months.

Basic contact information is collected about customers including email and possibly cell phone numbers both on your website and in-store.

Your website includes recently updated how-to articles and tips.

Your website has contact information including hours of operation and email to contact you and you reply within an hour to.

You send out a newsletter to your list at least once per month with something more than a sale.

You have looked at your web stats in the past 90 days for trends.

You have a complete Google business profile so shoppers can find you.

You have a Facebook business page.

You schedule your social media updates in advance.

You pay to boost your Facebook or Instagram posts regularly.

Your social media fans are engaged, asking you questions.

Your average social media post gets at least ten likes.

You monitor your social media pages each day.

You post helpful tips to your followers regularly rather than just product shots.

You have done at least one Facebook live video.

You monitor various review sites including Yelp, Facebook, Google, etc. for both good and bad and respond to all.

Your employees actively seek out to connect to shoppers rather than waiting behind the counter.

You have a retail sales process that is written down and followed by all employees.

You train one greeting to be used with shoppers.

Your employees can tell you the difference between the feature and the benefit to the shopper of a product.

Your employees are trained how to handle objections.

Your employees can ask for the sale easily.

You regularly roleplay selling situations with your crew.

Your employees regularly add-on to each sale.

Your employees do not ask, “Anything else?” at the close of a sale.

Your employees regularly follow-up with their customers to get them back into your store through texts, emails or calls.

Conversion rates are known for each salesperson.

You provide ongoing retail sales training.

You connect sales performance directly to wages.

You have a written onboarding training program for new hires.

You have product knowledge training on your top 25 items.

You offer incentive programs, bonuses or commissions.

When employees do exceptionally well, they receive public awards, private congratulations, or money.

You have one person in charge of monitoring all training.

The responsibilities of supervisors are clearly defined and written down.

Managers and supervisors regularly provide feedback to employees on their performance.

You hold regular employee meetings to discuss the progress of current projects and training priorities.

Employees would say you are receptive to their suggestions.

Outgoing orders are shipping within 24 hours or less.

Quotes given to customers on custom items have expiration dates.

You use outside Mystery shops to regularly check your customer service.

Your employee turnover is under 50% and over 20%. (Divide number of W-2s you issued last year by number of employees on your team today.)

You pay for outside retail sales training for your employees.

You have a written, formal method for hiring employees –not just your gut.

Absenteeism or tardiness is not a problem.

You have an employee warning process and termination policy.

You post your work schedule at least two weeks prior to start.

You have an employee handbook that has been updated in the past six months.

You change your window displays every month.

You have areas in your store that feature wants, not just sale prices.

You display complete systems of products.

High profit, high margin products are displayed between a shopper’s navel and nose.

You use merchandise dating.

You regularly clear out your lower 20% of products.

You know what an open-to-buy plan is and are using it.

You do a physical inventory at least yearly.

You feature one product at the checkout that has general interest and priced under $10

You monitor weekly sales and move merchandise around the store accordingly.

Your office is organized and not messy.

You have taken everything out of your store, cleaned it, the floors and the fixtures in the past six months.

Everything in your store is priced.

You have a regular opening and closing checklist that includes cleaning, stocking and security.