What is the Best Way to Keep Our Customers Up-to-Date on How to Get to our Business During Road Construction?
Q: "Our city is planning on completely renovating the streets next summer.What's the best way to keep our customers up to date on how to get to our business and keep frustration to a minimum?"
A: Facebook Live is a great way to do it. Go and take your phone out, and say, "Hey, this is the new entrance to get through Main Street and I'm gonna show you exactly how to do it, please share this with your friends."
Do one of those a week. You could could do the video from within your car showing them how easy it is. You also want to prepare your shoppers in your email communications as well. The key is to stay positive - especially since these things can drag out a bit.
Make sure that you say how great the updates to the street are going to be.
Don't be one of those people, "It sucks to be us and their changing our streets and it's horrible." Nobody wants to see that.
What they want to hear is our streets are getting better and it's all for you and it's going to be great shopping here, and we're so thrilled to be a part of it.