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    Is there a good benchmark for the amount of sales per square foot for a store?

    Q: “Is there a benchmark for retail sales per square foot?”

    A: That doesn't really exist for independent retailers because, frankly, most of you don't want to share your information. And frankly, aggregating that would be almost impossible. The closest thing I can tell you is that an average mall store sells about $300 per square foot. There's versions that sell much more than that. The Apple store is up in the thousands.

    See also, KPIs: 6 Financial Results You Must Track in Retail

    But, what counts is what works for you, not for somebody else. Are you living a life that you want? Are you drawing enough money out of your business to live the life that you want? To do the things you want to do with your family and friends? If so, you're doing great. Maybe the answer’s no? On, you can take my retail assessment.

    The number one answer to,"Are you taking money out of the business?" is no. And if that's the case, then you have bought yourself a job and there's only one person who's going to change that. Do you know who they are? Pull out a mirror. It's not about Amazon. It's not about your category. It's about you.

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