The features and Benefits Crash Course

Learn How To Convert More Lookers Into Customers Without Never-Ending Discounts

This is for brick and mortar stores that hate losing sales and who want to discover how to properly sell a product through its benefits - not features.

Get The Course Now

Enroll today for $99 and get 1-month access

"If you could start right now to convert more customers, would you do it?"

Bob Phibbs - The Retail Doctor

If you’re like most of the business owners I talk to, you are passionate about what you do and committed to providing your customers with a valuable experience.

But passion and commitment aren’t always enough to actually generate sales, while bills are coming in, merchandise is pilling in your storage, and your customers don’t seem to want to buy what you’re selling.

Many business owners tell me they’re currently feeling like they’re leaving money on the table, and that makes them feel stressed and worried about the numbers.There’s nothing like that crushing feeling of guessing your next move, while you’re leaking money.

Every business owner wants to be able to convert more and more foot traffic into paying customers.Then why are so many struggling? It’s stressful to run your business when the only way in which you can push more merchandise out the door is through a series of never ending discounts that seem to attract the wrong type of customer.

Most Managers will make these mistakes

Are you one of them?

Most managers let their staff be passive clerks instead of active, revenue-producing salesmen.

Most brands forget to talk about what the benefits of their products would mean to customers. They focus on features, but let’s be honest - how many people care about the features first?

Remember this, write it down, print it and show it in your offices:
Product knowledge means nothing unless you can tell what a feature does for the shopper.

Take this advice from someone with over 30 years of experience in retail. Never try selling a product based on its features. You always have to answer your visitors "So what?" objections with benefits that make their life better. Because that’s what your customer is going to care about.

If you ignore this hard fact about the psychology of selling... you will end up having to sell your product for less because your customers will only be looking at you for sales - and even then, your sales will be just mediocre.

I know hearing this hurts. But it doesn’t have to be like that.

What you will learn in this

Features and Benefits Crash Course

Put More Merchandise Out The Door & Stop The Never-Ending Discounts

Customers never forget the way you made them feel and product features are meaningless if shoppers fail to see the benefits. With this crash course you will learn how to use a product's benefits to sweep your customers off their feet without sweetening the deal with discounts.


Grow your profit margins without discount

The Features & Benefits Crash Course includes tons of useful tips like that to help you grow your profit margins without sacrificing price and running discounts after discounts.


Tips and resources to convert more of your visitors

Not only you’ll get valuable information that will help your staff sell better, but there’s also actionable resources to start converting more visitors right away.


Actionable & easy to follow tips

I know your schedule is packed and I’m not going to waste your time just for the sake of it. That’s why the course goes straight to the point, so you don’t have to worry about fitting it into your day.

You are also getting insider access to tricks gathered through years of experience, so you can take your store on a new growth path.

Get my Features & Benefits Crash Course now
  • *Please note that for one-time payment of $99 you get one month access to the Features & Benefits Crash Course.

Here are the results

What our clients say about our programs

They too were losing tens of thousands in sales every year from shoppers who were already standing in their stores. They and hundreds of brands decided to do something about it.

Paul Traill

The Phone Doctor UK

"Why did I come back? I guess because I really liked your style of selling. Not a hard sell. My staff are not natural sales people but they are very good at empathising with the customer and providing great advice, therefore they are very good at sales but just don’t know it… They like your style and it easy to see their progress."

Mike LeCroix

"Bob, the Retail Doctor, sales training system that will inspire your employees into doing the right thing. After my employees took the training my company was named Retailer of the Year by the Alabama Retail Association."

Nathan Mckelvey

Store Manager - Toy Castle

"Explains them in a way I couldn't. Bob's training videos are exceptional. He takes a lot of the things that the best sales people do naturally and teaches them in a simple, easy-to-understand format. He takes things that I knew and hoped that my sales people would learn just by watching me and explains them in a way I couldn't."

This is for you only if

You are the manager who is ready to stop losing sales

If you are the manager who wants to stop losing those store visitors, if you are the store manager who wants to end the crushing discounts, if you are the manager who wants to convert more passersby into happy customers, The Features & Benefits Crash Course is where you need to get started ASAP. This is where I am offering you everything I know about selling valuable products by tying the benefits to their features, for only $99.

Stop losing Sales


Enroll in the Features & Benefits Crash Course for Store Managers

Discover how to grow profit margins without sacrificing price
Learn how to convert more store visitors without one discount after another
Find out how to start converting passersby right away
Access to tricks gathered through years of experience in retail
Get one month of access to the training
Enroll Now

The Retail Doctor plans and products have no minimum commitment, so you can cancel anytime. And, if you're not 100% satisfied with your purchase in the first 72 hours, you'll get back every penny you paid* -no questions asked.

Meet your trainer

Bob Phibbs - The Retail Doctor

Retail Expert Bob Phibbs, CEO of The Retail Doctor, is an internationally recognized sales coach, business strategist, customer service expert, marketing mentor, author, and motivational business speaker.

Named one of the top retail influencers of 2016, Phibbs is also an American Express merchant advisor, IBM retail futurist and RetailWire BrainTrust partner.

He has appeared on ABC, Fox, MSNBC, PBS and he and his work have been featured in articles in Entrepreneur, the New York Times, the Los Angeles Times, and the Wall Street Journal.

With over thirty years’ experience creating proven sales increases of 20-50%, The Retail Doctor can help bring your suffering retail organization back to excellent health.