This is for brick and mortar stores that hate losing sales and who want to discover how to properly sell a product through its benefits - not features.
Enroll today for $99 and get 1-month access
Bob Phibbs - The Retail Doctor
If you’re like most of the business owners I talk to, you are passionate about what you do and committed to providing your customers with a valuable experience.
But passion and commitment aren’t always enough to actually generate sales, while bills are coming in, merchandise is pilling in your storage, and your customers don’t seem to want to buy what you’re selling.
Many business owners tell me they’re currently feeling like they’re leaving money on the table, and that makes them feel stressed and worried about the numbers.There’s nothing like that crushing feeling of guessing your next move, while you’re leaking money.
Every business owner wants to be able to convert more and more foot traffic into paying customers.Then why are so many struggling? It’s stressful to run your business when the only way in which you can push more merchandise out the door is through a series of never ending discounts that seem to attract the wrong type of customer.
Are you one of them?
Most managers let their staff be passive clerks instead of active, revenue-producing salesmen.
Most brands forget to talk about what the benefits of their products would mean to customers. They focus on features, but let’s be honest - how many people care about the features first?
Remember this, write it down, print it and show it in your offices:
Product knowledge means nothing unless you can tell what a feature does for the shopper.
Take this advice from someone with over 30 years of experience in retail. Never try selling a product based on its features. You always have to answer your visitors "So what?" objections with benefits that make their life better. Because that’s what your customer is going to care about.
If you ignore this hard fact about the psychology of selling... you will end up having to sell your product for less because your customers will only be looking at you for sales - and even then, your sales will be just mediocre.
I know hearing this hurts. But it doesn’t have to be like that.
Put More Merchandise Out The Door & Stop The Never-Ending Discounts
Customers never forget the way you made them feel and product features are meaningless if shoppers fail to see the benefits. With this crash course you will learn how to use a product's benefits to sweep your customers off their feet without sweetening the deal with discounts.
The Features & Benefits Crash Course includes tons of useful tips like that to help you grow your profit margins without sacrificing price and running discounts after discounts.
Not only you’ll get valuable information that will help your staff sell better, but there’s also actionable resources to start converting more visitors right away.
I know your schedule is packed and I’m not going to waste your time just for the sake of it. That’s why the course goes straight to the point, so you don’t have to worry about fitting it into your day.
They too were losing tens of thousands in sales every year from shoppers who were already standing in their stores. They and hundreds of brands decided to do something about it.
The Phone Doctor UK
"Why did I come back? I guess because I really liked your style of selling. Not a hard sell. My staff are not natural sales people but they are very good at empathising with the customer and providing great advice, therefore they are very good at sales but just don’t know it… They like your style and it easy to see their progress."
"Bob, the Retail Doctor, sales training system that will inspire your employees into doing the right thing. After my employees took the training my company was named Retailer of the Year by the Alabama Retail Association."
Store Manager - Toy Castle
"Explains them in a way I couldn't. Bob's training videos are exceptional. He takes a lot of the things that the best sales people do naturally and teaches them in a simple, easy-to-understand format. He takes things that I knew and hoped that my sales people would learn just by watching me and explains them in a way I couldn't."
If you are the manager who wants to stop losing those store visitors, if you are the store manager who wants to end the crushing discounts, if you are the manager who wants to convert more passersby into happy customers, The Features & Benefits Crash Course is where you need to get started ASAP. This is where I am offering you everything I know about selling valuable products by tying the benefits to their features, for only $99.
Enroll in the Features & Benefits Crash Course for Store Managers
The Retail Doctor plans and products have no minimum commitment, so you can cancel anytime. And, if you're not 100% satisfied with your purchase in the first 72 hours, you'll get back every penny you paid* -no questions asked.
Retail Expert Bob Phibbs, CEO of The Retail Doctor, is an internationally recognized sales coach, business strategist, customer service expert, marketing mentor, author, and motivational business speaker.
Named one of the top retail influencers of 2016, Phibbs is also an American Express merchant advisor, IBM retail futurist and RetailWire BrainTrust partner.
He has appeared on ABC, Fox, MSNBC, PBS and he and his work have been featured in articles in Entrepreneur, the New York Times, the Los Angeles Times, and the Wall Street Journal.
With over thirty years’ experience creating proven sales increases of 20-50%, The Retail Doctor can help bring your suffering retail organization back to excellent health.