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Sensory Branding Is The Retail Future: Mastercard Introduces Sonic Identity
 

Good day Colleague,

Voice search is expected to be over 1/2 of all search by 2022. 

How does a brand standout when everything is audible? 

That's what Mastercard decided to tackle during the past year and a half. The results were unveiled at Fred Segal's in Hollywood this weekend and you'll begin to hear it during their commercials on the Grammy's tonight. 

As payment options explode for consumers, being top of mind, especially when it comes to voice search will be table stakes.

Adding a sound to make the voice shopper actually pay attention will become important to brand loyalty. While this is a post about sensory marketing, make no mistake, I have words for you and your own marketing as well.

To read the full post, just click the title below:

Sensory Branding Is The Retail Future: Mastercard Introduces Sonic Identity
 
Download 10 Retail Training Techniques To Reinvent The Customer Experience And Increase Sales Revenue
 

Salespeople must be trained and motivated to sell the value of the experience, not just the features of the product. This white paper will offer solutions for better aligning sales training with customer expectations.

Click here to download these top training tips to grow your sales.
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How To Give Feedback To A Retail Employee
 
60 second video tip from SalesRX. Click here to watch.
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A new podcast is up...
 

Podcast Episode 203: Nick Molnar, CEO Afterpay | The Right Work Environment Creates Entrepreneurial Spirit

Nick HeadshotI had the chance to interview 28-yr old Nick Molnar, CEO of Afterpay. If you haven't heard of Afterpay, you're probably over 30.

But if you're under 30, you probably know of this unique reverse layaway program he started a few years ago in Australia.

Podcast logo 2018After starting in the jewelry business, he co-founded a revolutionary payment program for Millennials now worth over $2 billion in just four short years. He shares how he manages his business and the power of getting a crew to buy into your vision.

You can listen here.

 

If you like what I have to say, and I hope you do...please share this newsletter, the blog post, or the podcast - or all three -  with your team at your store, and I appreciate your shares with your social networks as you see fit.
 

Sincerely,

Bob Phibbs
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PS - Don't forget to join me Thursdays at NOON EST on Facebook for my LIVE answers to your questions. 
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SalesRX online retail training can be your secret weapon to combat Amazon.

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Bob Phibbs

The Retail Doctor

Retail Expert Bob Phibbs, CEO of The Retail Doctor, is an internationally recognized business strategist, customer service expert, sales coach, marketing mentor, author of three books, and motivational business speaker.
© The Retail Doctor LLC
38 Riverside Ave Coxsackie, New York 12051 USA
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