retail sales training tips


A 5 Point Road Map To Compete With Amazon

Good day Colleague,

A lot of retailers have loyal customers because they built their brand in their own way and did many things right at the beginning.

But when the inevitable winds of change blow with increased competition like Amazon, the retailer can be rocked to the core…or even collapse like Payless, Charlotte Russe, and others.

As your business matures, you notice holes in your foundation; things you should have had in place from the start to prepare for long-term growth are missing.

Those gaps in your foundation are what makes you vulnerable to online retailers like Amazon.

How you handle those holes tends to separate into two camps…

You either settle for where you are and fall backwards, or you push yourself to keep moving forward even as the path forward looks less and less certain.

Because the shocking truth is: many retailers are bad at being retailers and are their own worst competition. That opens the door to Amazon and the rest to clean their clock...

To read the full post click the link below:

A 5 Point Road Map To Compete With Amazon

When is an item considered dead and ready to be donated?

This was a recent Ask Bob 60 sec. video. You can watch it (or read it) here.  

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A new podcast is up...

Episode 210: Apu Gupta, CEO Curalate | Social Commerce Mistakes and Opportunities

Apu-Gupta-horziI had the chance to interview Apu Gupta, CEO of Curalate who unpacks the breadth of social commerce activities you need to engage in, understanding what is the problem that your social post is solving for your consumer and the dangers of looking at shopping through the lens of attribution.

Podcast logo 2018You can listen here.

If you like what I have to say, and I hope you do...please share this newsletter, the video answers, or the podcast with your team at your store. 

I appreciate your shares with your social networks as you see fit.



Bob Phibbs
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PS - Don't forget to join me first Thursdays of every month at NOON EST on Facebook for my LIVE answers to your questions. 

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