retail sales training tips


How Well Do You Know Your Customer?

Good day Colleague,

Becky Tyre of Retail Details told me one of her pet peeves is walking into a gift store and asking the owner who their customer is, only to have the owner say everyone. “No, it isn’t,” she will tell them.

She knows the moment she walks in.

When an owner said their target was Millennial moms she replied, “There’s not one thing in here my Millennial daughter would buy for herself, much less I would give her as a gift.”

I thought about that conversation because I just completed a business makeover of Eklund's, an agricultural equipment dealer in rural, upstate New York.

While I’ll have a full post on some of the details and strategies later, what I can tell you is Billy Eklund is one business owner who really knows his customer.

And I could tell that from the moment I walked in.

He was seeing less of the commercial customers who had been his bread and butter and more of a weekend or vacation-home customer who loves to play farmer but who doesn’t want to walk down a hill to look at over 100 tractors.

One who didn’t grow up using one of these machines.

And a customer who frequently was skewing female...

To read the full post click the link below:

How Well Do You Know Your Customers?

How do you keep your present customers coming back?

This was a recent Ask Bob 90 sec. video last week. You can watch it (or read it) here.  

Hire Bob To Speak
You could hire another speaker to wring their hands about retail… or you could choose Brick-and-Mortar’s Champion who can actually make a difference. Click here to watch.
Screen Shot 2019-02-24 at 2.57.46 PM
A new podcast is up...

Podcast 207: Jonathan Treiber, CEO and Co-Founder RevTrax | Getting People Into Stores

IMG_2117I had the chance to interview Jonathan Treiber, CEO and Co-Founder, RevTrax at Shoptalk. Jonathan talks about how his company gets bodies into stores to make purchases and how he learned about branding as a teenager.

Podcast logo 2018You can listen here.

If you like what I have to say, and I hope you do...please share this newsletter, the video answers, or the podcast with your team at your store. 

I appreciate your shares with your social networks as you see fit.



Bob Phibbs
Bob Phibbs Signature

PS - Don't forget to join me Thursdays at NOON EST on Facebook for my LIVE answers to your questions. 


SalesRX online retail training can be your secret weapon to combat Amazon.

© The Retail Doctor LLC
38 Riverside Ave Coxsackie, New York 12051 USA
You received this email because you are subscribed to Free eNewsletter from The Retail Doctor.
Update your email preferences to choose the types of emails you receive.
Unsubscribe from all future emails