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3 Ways Brick and Mortar Stores Are Fighting Back Against Amazon

Good evening Colleague,

I attended the NRF Big Show last week and came upon three tech solutions retailers are using to bolster their in-store efforts and fight back against Amazon.  

While most of the ideas shared at NRF revolved around making stores into Amazon Go with no human interaction, these three liven up a shopper’s in-store experience by personalizing it, by suggesting specific best-selling add-on, and by freeing up time spent on order picking.

While technology that enables grab and go makes for great PR, for most retailers, and most consumers, many current technologies are solutions looking for a problem.

In fact, in the recently completed survey I did with Oracle NetSuite and Wakefield, we found nearly all retailers (98%) believe that VR or AI will increase foot traffic, by 12% more on average.

However, the majority of consumers (67%) are not any more likely to walk into a retail store that features VR and AI.  This points to the reality that a lot of tech is not actually making a difference to consumers.

And while your store might be too small to take advantage of any of these, you should at least know what they are trying to address. 

To read the full brand new post, just click the title below:

3 Ways Brick and Mortar Stores Are Fighting Back Against Amazon

Have you seen that Gillette ad yet...
staying ahead of competition

Retailers And CPG Manufacturers Take The Lead In Social Activism And Gain Sales As A Result

Gillette stepped into the spotlight with their new two-minute video that urges men to act against sexual harassment, misogyny and bullying, asking: “Is this the best a man can get?”

While fans are applauding the move, critics say it assumes men need to be steered away from negative tendencies.

On their website Gillette said, “It's time we acknowledge that brands, like ours, play a role in influencing culture. And as a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man.” Gillette said it wants to eradicate phrases like “Boys will be boys” and any justification for bad behavior.

While many retailers eschew taking a stand on anything they might get blowback on, this decision to stand behind a cause starts with believing in the mission first, not sales.

Gillette joins Starbucks, Nike, and many others who are in the unique position of touching millions of lives, whether through their expansive workforce, geographical reach, or daily service to thousands of customers.

And that is precisely why we’ve turned to retailers in this time of political gridlock and frustration.

To read the full post, just click the title below:

Retailers And CPG Manufacturers Take The Lead In Social Activism And Gain Sales As A Result

iStock-1097822922-25th anniversaryMy 25th year as The Retail Doctor has started off with more requests to help re-merchandise stores, deliver keynote sessions, consult with established brands as well as deliver full store makeovers than any year prior.

If you'd like to discuss options for working with me, click the button to schedule a conversation.

Let's Have A Conversation

I hope you'll share these posts with your crew at your store and share with your social networks as you see fit.

Good Selling!


PS - Don't forget to join me Thursday at Noon EST on Facebook for my LIVE answers to your questions.


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