Good day Colleague,
Mother's Day is now past and retailers have started thinking about Father's Day.
But how men shop has changed. Men are now taking their kids shopping and sharing roles. And there's some pretty compelling arguments that understanding how men shop is crucial for your brick and mortar success.
Take for example...
Price promotions are one of the least important factors for bringing men into a brick and mortar store.
Maybe you're chasing the wrong customer.
To read the full post, which includes several more stats as well as things you need to get right to attract more of these full-paying shoppers, click the link below.
SalesRX Customer Success Spotlight: Meet Jay Wooten, owner of Visual Dynamics in the Sunshine State
Visual Dynamics is an Apple Premier Partner, which is a small, elite group of independent Apple resellers and service centers around the nation.
Visual Dynamics has been in business for 31 years with two locations in Florida.
Every technician at Visual Dynamics is both Apple Certified and SalesRX Certified.
"Bob's retail philosophy matched my own, but I could never put mine into specific words or actions. Bob was able to communicate those concepts in a dynamic and practical way, and now I have a much better retail vocabulary to communicate to my staff, and it made a significant difference -- even after being in business for 31 years! Customer satisfaction has improved dramatically, and I now have a mental yardstick on how my employees should conduct themselves on a daily basis and how they should be interacting with customers (and fellow employees)" - Jay Wooten
Find out more about Visual Dynamics
here.