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The Retail Doctor's Blog


Attract, Close & Delight Your Customers

Why Team Selling Rocks And Turning Over Your Retail Sale Doesn’t

Bob Phibbs

Back in October of 1982 I wanted the new Honda Prelude. It was Car of the Year. It was in limited demand. Since I owned a Honda Civic already, I put a $500 deposit down to reserve one.

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Topics: Retail Sales, Retail Sales Training

How 5 Independent Retailers Are Killing It With Facebook Live Video - And How You Can Too

Bob Phibbs

Looking for free or low cost marketing ideas for your retail small business? Facebook Live video has provided you a golden opportunity as I highlighted in this post

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Topics: Marketing, Retail Consultant, facebook, live video

How To Increase Retail Sales By Focusing On These 5 Obvious Things

Bob Phibbs

When I was putting myself through college, one of my first jobs was in retail sales at the Broadway Department Store in Southern California.  While I was trained on how to use their POS system, perform transfers from one store to another, and other tasks, teaching me how to sell wasn’t a priority.

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Topics: Retail Sales, Retail Consultant, how to attract customers

How Incenting Retail Employees Can Lead To Unintended Selling Problems

Bob Phibbs

The big news this week was that Wells Fargo fired 5300 employees, about 2% of their workforce, after admitting those employees opened more than 2 million deposit and credit card accounts without customers’ authorization. Their incentives that encouraged workers to open more accounts at all costs led to this disaster.

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Topics: Motivation, retail employee, selling, Wells Fargo

Personalized Retail Is The Future - Meet The Xerox Direct Object Printer

Bob Phibbs

Remember the old Burger King jingle, Have it your way, have it your way?

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Topics: Technology

Can You Know If Your Marketing ROI Is Working For Your Retail Business?

Bob Phibbs

Most every retail business owner is frustrated with their marketing costs because they don’t know how to calculate their return on investment (ROI) for the amount of money spent.

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Topics: Marketing, Retail

Shut Up And Start Selling - How To Redirect From Sabotage To Retail Sales Success

Bob Phibbs

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Topics: Retail Sales, Retail Sales Training

How And Why A Retail Salesperson Should Create A Personal Brand

Bob Phibbs

What is a personal brand?

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Don’t Be The Luxury Retailer That Had To Close Due To Discounting

Bob Phibbs

Luxury has come to a crossroads. What once was exclusive and in high demand is now regularly discounted.

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Topics: Retail Sales, Discounting, Luxury Retail

Are You Standing On Your Own Leash Halting Your Ability To Grow Your Retail Sales?

Bob Phibbs

I was walking Hallie Mae, my Harrier hound the other morning when I felt a pull.

She was standing still and looking up at me in a Well, what are you going to do? gaze. 

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Topics: Retail Sales, small business owners

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