Top 10 Best Retail Blog Posts of 2011. Did you read them all?
By Bob Phibbs
I began last year determined to increase all five main vehicles for communicating with my network: Facebook, Twitter, YouTube, my email newsletter list as well as this blog. I'm thrilled to let you know they've doubled so thank you readers for sharing my views on some of the biggest trends in retail sales training, marketing, luxury products and much more.
These tips run the gamut of retail including customer service, employee training, retail sales training, marketing, discounting and more.
Now without much fanfare the top 10 blog posts of 2011:
#10 - Retail Sales Tip: How to Add-On to Any SaleYou have to paint a picture of what the additional item will do for the customer, the benefit they will derive or pain they will avoid. This post tells you how to do it.
#8 - Retail Customer Service: Silence is DeadlyGood customer service is acknowledging there is a person in front of you, who drove or walked past a lot of other businesses to give you the opportunity to get some of their disposable income. If you don’t treat it and them with basic respect of talking to them, they’ll continue to look around. And leave. This blog had a card you can download as well.
#6 - Employee Interviewing: Sell Me This PenMany people still use this as "the" determining question. I don't think it is a litmus test of someone’s ability on your floor, so don’t cut them off if they can’t manufacture some closing technique on you. Use these tips instead.
#5 - Manifesto: Bricks and Mortar Retailing at Risk in the Digital AgeYou are bound to hear that retail has “fundamentally changed” since the recession. It has but not how you may think.That’s why I researched and created this manifesto detailing the great dangers that exist for retail along with how to fix them. This is the intro to the white paper.
#3 - 10 Retail Selling TipsEveryone sells whether they call it that or not. There’s not a thread of clothing you are wearing, a drop of coffee you are drinking or a piece of furniture you are sitting on that wasn’t sold to someone. Use these ten tips to make sure you get the most from yourself and your crew.
#2 - Main Street Needs American Express Small Business SaturdayI hardly thought this was controversial - until a couple of my Facebook Fans quit the day I wrote this in response to several merchants being quoted they wouldn't participate and the WSJ story the day before featuring the split between AMEX and the 3/50 project.
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