Should Retailers Care About #Gaspfail in Australia? Yes
By Bob Phibbs
It was a story out of some reality show which I initially dismissed...and then found all the links to the story... I now call it the Paris Hiltonization of retail...
Woman goes to shop in store with friends. Gets inappropriate help from clerk that is seen as pushy and argumentative. Customer complains in email. Company responds rudely. Social media flares up and company takes down their own Facebook page. Company confirms details and Twitter is ablaze.
According to the Melbourne Weekly, “Keara O’Neil emailed Gasp on Monday after an encounter with a sales assistant at the brand’s Chapel Street store. In her email complaint, Ms O’Neil said she entered the shop on Saturday with three friends to buy bridesmaid dresses.
She said the male sales assistant ‘‘barged in’’ to her changeroom and repeatedly encouraged her to buy a dress that did not fit her.
When the customer said she’d think about it, he asked whether it was the price she was concerned about. Ms O’Neil says she reiterated that she’d think about it, allegedly prompting the response: ‘‘With your figure I really think you should buy it.”
Ms O’Neil said she got changed and quickly left – but not before a parting shot from the salesman: “Have fun finding something at Supre.”
The response though is the thing that got the attention which as much spit in the face of the complainer, not wishing her to return and not seeing them as anything other than someone who never belonged in their store or would buy anything from them. At the same time saying how celebrities love them.
Complaints soared on their Facebook page so they deleted the comments. Things got so out of hand they deleted their own page!
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