Do you sell one of the products customers can "wait" on?
Like a new mattress for your bedroom?
How about a new crown for your back molar?
Maybe a new refrigerator?
Or a hair cut?
Just about any product or service business can say, "Oh, I'm different, my customers can put off purchasing a new ___ or fixing the ___; they can wait."
But that's the problem isn't it? They CAN'T wait.
It's not like that Star Wars DVD you place on the shelf and it will still be there, exactly as you left it.What happens if you put off buying that new mattress?
The mattress you are currently using continues to deteriorate. Your back gets sore. Your legs get more restless. You toss and turn. Your deep sleep declines. You wake up more grumpy. Less rested. Less happy.
Oh sure, you can take something like Dream Water, Unisom or prescription strength Ambien. But those don't solve the problem, do they?
In addition, you might have trouble waking up until you drink 5 cups of coffee which just compounds the problem when you try to get to back to sleep that night.
You see where I'm going?
No different than the dentist who told you to get a new crown. You think, "Oh, I can put it off." And you do.
So you chew your mom's delicious buttermilk fried chicken only on the left side of your mouth. You wince when you take a drink of cold water. Meanwhile the decay continues.
When you finally are ready to return to the dentist, you find you need a root canal. So could you really wait?
If you can't find the passion to explain why waiting is not an option, you'll never make a sale in this economy.
Now is the time should be what every retailer says.
Seize the day.
You deserve it.
Why wait any longer?
And the more expensive the item is that a consumer has in their mind can be "wait-listed" the truer this becomes.
The 5 Shifts Brick-and-Mortar Retailers Are Making to Generate Up to 20% Higher Profits Every Month
Are you a hungry brick-and-mortar store owner who’s ready for a fresh, people-obsessed strategy? This training is for you if you want to grow your business using a powerful customer experience formula proven to make your cash register chirp.