I've given speeches to some amazing retailers and brands in the past few weeks about customer service and selling.
Oftentimes, audience members ask if I've owned a retail shop similar to theirs.
I haven't.
I'm not from their world.
I haven't worked every day in their retail environment.
I haven't seen it all.
In fact, I've seen very little.
Because I've done my homework.
Because I acknowledge I'm from another world.
Because I'm from your customers' world.
A world of my own concerns. A world with lots of demands and little time. A world that's all about me.
Like your customers, I go from my safe planet (all about me) to visit your planet that's all about you - your computers, your cameras, or your cookware.
Those can be scary planets.
But each time I explore outward, I expect to have a good experience.
That's until I open your doors and find Bitter Betty.
Or I'm ignored.
Or talked down to.
Yet, you need me and my wallet to save your planet.
All you have to do is welcome my exploration to your retail store, show me around, engage me and I'll share with you my dilithium crystals (cash) you so desperately need.
But I'm unsure, when I come to your world, what I will find.
And these days, it might just be easier to explore online and not have to worry about my welcome.
You welcome me as a friend.
You show me your customs.
You teach me your language.
You start the conversation.
You realize I’m your future, here to save you, if only you'll welcome me with open arms.
Are you a hungry brick-and-mortar store owner who’s ready for a fresh, people-obsessed strategy? This training is for you if you want to grow your business using a powerful customer experience formula proven to make your cash register chirp.