Unwillingness to charge enough due to poor self-image.
Being open when you want to be, not when customers want to shop.
Owners who spend too much of their time out of their stores persuing other interests.
Avoidance of the uneasy conversation, "You're not cutting it, you're fired."
Owners who have no plan when buying merchandise.
Store shelves are filled with merchandise that didn't sell.
Merchandise is visible but not properly displayed.
Outdated or minimal POS systems cripple your information capabilities.
Store website is unimaginative, too busy or built on a template.
Use of social media is either non-existant or poorly executed.
You don't take American Express.
You don't delegate tasks.
You identify with your business so much, you don’t objectively see what needs to be changed.
Displays are poorly lit.
You have so few employees, customers can easily use your store to browse but then buy from Amazon.
You don’t train your employees to sell your merchandise.
Discounts are thought to be the only way to attract new customers.
You hire people who will work a shift, not who will build the business.
You pay your employees too little which results in higher turnover.
These are by no means all the ways small business owners shoot themselves in the foot , but they are the most significant reason many decry having a store - especially in this crowded marketplace and lurching economy.
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