I had been hired in my business consultant role by a guy looking to open a new retail shop.
After assessing the location and merchandise ideas, I turned to the would-be retailer and asked, “Who is your customer and why is she shopping with you?”
He replied, “I want everyone and everywhere, from old to young, guys, women, straight, gay – all of them.” That sounded familiar – every beginning retailer thinks they can just put their arms around an entire town, region or state and be successful.
I have news for you, your arms aren’t that wide. You have to narrow your focus…
The best retailers know who their target customer is and why those customers are shopping with them… Continue reading 8 Proven Strategies For Retail Success »