I’m about to do something heretical. Dangerous. Against the tide.
Here goes… 
I read Daniel Pink’s bestseller Drive: The Surprising Truth About What Motivates Us and didn’t believe it.
There, I said it.
Those of you who love it, good for you. Continue reading Retail Sales Coach: Daniel Pink’s Drive Vs. Employee Commissions »
I was in Hudson, New York with friends Saturday night for dinner when I spotted a new shop, C.M. Cherry. From the windows you could see this was a unique operation – it was primarily lit by candlelight. It made me curious as to what was inside.
That illustrates the first tip, display your store so well that your window draws us in. Continue reading Retail Selling: Five Tips To Convert More Sales »
My retail sales training programs start from the idea everyone sells – whether they call it that or not. There’s not a thread of clothing you are wearing, a drop of coffee you are drinking or a piece of furniture you are sitting on that wasn’t sold to someone. Use these ten retail selling tips to make sure you get the most from yourself and your crew:
1. Set the expectation. Before you clock-in or even walk in the door stop yourself and do an expectation check. What are you concentrating on? Will customers be hostile, mean, penny-pinching lookie-lous or will it be a fun day helping people buy from you? One of the old sales pros used to say, “Garbage in, garbage out” so watch what you listen to or watch before coming to work as it might trap you into a negative world-view.
2. Take care in how you look. Yes you can wear sneakers but no, you probably shouldn’t. A sign at Piperlime’s pop-up store in SOHO last month said it all, “It’s time to give up lazy dressing altogether because its time to look fabulous again. Let’s show each other and ourselves a little more respect. Let’s put Saturday night effort into Sunday afternoon. Let’s remember you get what you dress for so let’s get dressed.” Excellent points! Continue reading 10 Retail Selling Tips »
