[Final in a series of posts selling to the retail premium brand consumer.]
Starting today in Bejing, the very word “luxury” will carry a $4500 fine for using it in advertising, but don’t think exclusive brands are on the decline. If anything, a report by CLSA predicts that by 2020, Chinese consumers will spend more on luxury goods than consumers in any other country, accounting for 44% of global luxury sales.
Still, there are many who are taking anecdotal information about these purchasers as truth. That’s what leads to one of the most common mistakes in selling to this exclusive market: Continue reading A Common Mistake Selling To The Luxury Retail Market »