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Retail Selling Tips – The 5 Lies Customers Tell You And How To Sell Around Them

retail selling tipsLooking for how to get better at retail selling?

While customers often feel retail salespeople can’t be trusted, retailers are often faced with selling to customers who tell white lies to avoid purchasing an expensive item.

Here are five of the most common lies I’ve come across and how retail salespeople can handle them so you still have a chance of making the sale:

“We can’t afford it.” Continue reading Retail Selling Tips – The 5 Lies Customers Tell You And How To Sell Around Them »

Retailers: Don’t Treat Customers As Aliens In Your World

retail sales trainingI’ve given speeches to some amazing retailers and brands in the past few weeks about customer service and selling.

Oftentimes, audience members ask if I’ve owned a retail shop similar to theirs.

I haven’t.

I’m not from their world.

I haven’t worked every day in their retail environment.

I haven’t seen it all.

In fact, I’ve seen very little. Continue reading Retailers: Don’t Treat Customers As Aliens In Your World »

Retail Jobs:10 Things You Need To Know To Get And Keep

retail job successWhether they’re looking for a retail sales job for the summer, a second job, or a new career, many people turn to jobs in retail while they look for other opportunities.

Retail can be the best job for anyone –  from college-age to past retirement – to develop their people skills.  If you choose a job in retail, you have to be willing to be what the employer wants.

In my day, you didn’t have to know anything to be hired or to stay in retail. It didn’t matter then, but it certainly matters now.

Why?

It’s still true that retailers recognize that some employees may be short-term but they still demand an honest day’s work for an honest day’s pay. But now the retail world is much more competitive now than ever before.

If you are looking for a job in retail, or if are already working there, you need to understand you can’t get away with being just a warm body any more. You need to see what you can give rather than get from your retail job. Continue reading Retail Jobs:10 Things You Need To Know To Get And Keep »

Retailer Tip For Tax Day

retail salesIt’s Tax Day in the US, a time when many people, including retailers, look at their past year’s income and:

  • Wonder where it all went and
  • Feel poorer.

It doesn’t matter your income level; no one finds it a fun day.

And let’s face it, retail in March was tough.

Retailers have been accessing my website looking for answers on how to attract customers and make more sales.

Their frequent refrain – Customers are saying they won’t buy until it goes on sale. Continue reading Retailer Tip For Tax Day »

Independent Retailers: How To Pitch Your Small Business Saturday Success To Reporters

retail sales pitchThe 2012 Thanksgiving holiday weekend retail sales total increased 12.8 percent according to the National Retail Federation.

Yet in 2013, while brick and mortar retail still represent roughly 90% of total sales, you’ll hear mostly about holiday e-commerce sales rising over last year.

And you’ll hear practically nothing about independent retailers’ successes.

Don’t let them get away with that.

Plan now to leverage your participation and success in Small Business Saturday.

Here’s How: Continue reading Independent Retailers: How To Pitch Your Small Business Saturday Success To Reporters »