I’ve always liked the flame-broiled chicken from El Polo Loco in California. The first time I ate there nearly fifteen years ago, I was struck that the franchise owner was going table-to-table with a tray offering samples of their fresh salsas.
With a smile, he patiently explained what each garnish was, thanked each table for their business and ended by asking them to return soon. Continue reading Retail Sales: You’ve Got To Sell It »
