Donna Artz asked me on my Facebook Fan page how to turn a sale around that is going down the tubes.
This is the kind of training I do all over the world as part of the Bob Phibbs Experience and can be a complex thing to teach but, address the basics first.
If you’re having a tough time during a sale, pull back and see if there were physical cues things weren’t going well. For example, were either their or your Continue reading Retail Selling Tips: How to Turn a Sale Around »
I’m not talking a good or better version of something you could find at some dollar store. I’m talking the best.
Selling luxury goods are very different from selling even a premium product.
Why?… Continue reading Retail Sales Tip: Selling Luxury Products Without A Discount »
Everyone sells whether they call it that or not. There’s not a thread of clothing you are wearing, a drop of coffee you are drinking or a piece of furniture you are sitting on that wasn’t sold to someone. Use these ten retail selling tips to make sure you get the most from yourself and your crew:
1. Set the expectation. Before you clock-in or even walk in the door stop yourself and do an expectation check. What are you concentrating on? Will customers be hostile, mean, penny-pinching lookie-lous or will it be a fun day helping people buy from you? One of the old sales pros used to say, “Garbage in, garbage out” so watch what you listen to or watch before coming to work as it might trap you into a negative world-view.
2. Take care in how you look. Yes you can wear sneakers but no, you probably shouldn’t. A sign at Piperlime’s pop-up store in SOHO last month said it all, “It’s time to give up lazy dressing altogether because its time to look fabulous again. Let’s show each other and ourselves a little more respect. Let’s put Saturday night effort into Sunday afternoon. Let’s remember you get what you dress for so let’s get dressed.” Excellent points! Continue reading 10 Retail Selling Tips »
