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10 “What” Questions Retailers Often Ask About Retail

what in retailWhat does great customer service look like?

When done right, great customer service creates and exceptional experience and shouldn’t really look like anything. It should let the customer know that for those few minutes, they are the most important person in the world. They are treated with an open heart by the employee who is open to meeting new people, sharing something about themselves and helping someone. All of that should be so seamless that all the customer thinks when walking away or hanging up the phone is Boy! That was an exceptional experience! Continue reading 10 “What” Questions Retailers Often Ask About Retail »

Getting Retail Customers To Buy: Boost Conversion Rates With Spark Events

retail conversion rateWhile customer numbers are down in many retail stores, retail is not a number of visits game.

Talk to any retail executive and they’ll tell you the most important number, the Holy Grail, isn’t foot traffic, but “conversion rates.”

Simply put, conversion rate is the ratio of the number of customers who visit a store in relation to the number who actually purchase.

While bigger outfits enlist technology companies to count foot traffic, you can do it in a very low-tech way by having someone keep an eye on the front door for one hour and make hash tags on a piece of paper for everyone who comes in. Keep it simple. A family of 5 is 5 people; even if only one is the real shopper. Then run a POS report for the same hour and divide the number of sales tickets by the number of people in the store.

How to boost you conversion rates? Learn and train what events in your customers’ lives spark a visit to your store. Continue reading Getting Retail Customers To Buy: Boost Conversion Rates With Spark Events »

Retail Sales Training Lessons: 25 Movie Scenes You Can Learn From

retail sales training pretty womanMovies provide some of the best training and reminders for retailers of all sizes.  Here are 25 scenes that showcase over 30 lessons you can draw on to reinforce good retail management and retail sales practices.

See how many you remember…


The Truman Show with Jim Carrey. The scene where Laura Linney starts selling her product in the middle of an argument. Continue reading Retail Sales Training Lessons: 25 Movie Scenes You Can Learn From »

Retail Sales Training Program for Store Meetings

Training your retail crew is a bit like hosting a barbeque.

Remember the last time you barbequed?

You prepared the food items carefully, lit the fire then added the food. You had to continue to check-in several times or you lost your dinner.

Likewise your retail sales crew has to be trained before they ever talk to a customer but you must continually check on them or you lose customers.

So many times we know we should be helping our crew sell more but don’t know what to do.

My online retail sales training program SalesRX takes all the guess work out.  Each self-contained lesson builds on learning fundamentals of great retail selling.

Here’s a listing of some of the features of the train the trainer module on SalesRX:

    1. What words to use instead of, “Can I help you find anything?” and how to get your crew to greet everyone in a personable manner.
    2. How to use a prop to make customers relax around you.
    3. How to create the expectation of succeeding and challenging how we predetermine if a person will like us or not.
    4. How soon to greet everyone and how to get it accomplished.
    5. What to say when you follow-up with the browser instead of “Finding everything ok?”
    6. How to find one thing you can comment on
    7. How to look inside at something you have in common
    8. How to be comfortable sharing yourself with others
    9. What kinds of questions to ask to help funnel customer choices down to a few.
    10. What is a feature and how do you find them
    11. The link to features is easy, once you know what it is and make it relevant to the customer.
    12. How to paint a picture so well, the customer sees the benefits of the add-on you suggest.

For the cost of about $7 a day for smaller stores, you get actionable and proven retail sales techniques that break down the mystery of selling your merch.

To learn more about the program, you can go here  to grow your sales immediately.