As a retail consultant, I’ve done plenty of small business makeovers and thought this time I’d bring you along through the process.
As we go, we’ll look at marketing smarter than the competition, visual merchandising, retail sales training, and more.
It’s important to note, every small business is different – there are no cut and paste formulas as each business’ needs vary – could be marketing issues, issues among the principals, wrong merchandise, bad location – you get the picture.
Meet my new client, Black Horse Farms and their two principals, Lisa and Chellie. They peg their start to 1791, when the site of their current location was the Black Horse Inn. This family operation, located in the mid-Hudson River Valley, has been around for generations.
With over 1000 acres that provide produce around the state, this family’s country store and greenhouses lie right off Route 9W (the original Indian Trail to Albany, which starts out as Broadway – yes that one – in NYC) north of Catskill. It is a seasonal store and was due to open on the first day of Spring. Continue reading Retail Consultant Small Business Makeover »