I had come to Charlotte to help a business owner considering expansion. We drove around and she showed me a location down a side street, on the back side of a grocery store with limited visibility. She told me she expected to be doing $3000-4000 per day. “Why is that?” I asked. She replied, “Because the competitor across the way has a line out the door day and night. That’s startup business Sin#1 - Unrealistic expectations. 
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